… This post has been a LONG time coming. I am sure every wedding photographer at one point or another has ranted and defended their pricing… But I often wonder- Is it really necessary? Should the service we offer for the price we ask to document supposedly THE most important day of your life really be under such scrutiny? Should comparison and bargain hunting be the determining factor of who you put this most precious day in the hands of?
As a mother of 3, I am ALWAYS one to save a buck. I, myself, admit to cost cutting at my own wedding where available (I decorated myself, my bouquets my friend made, and you would never know the difference). But NOT with my photos. I knew the importance of being able to look back at them with love, I knew the work and dedication my photographer was to put into those memories as well as the busy day she was in for! I didn’t want to look at them years down the road and think- Oh my, if I had just spent a little bit more. As the old adage goes- You get what you pay for.
Yes, there are some brilliant hobbyists out there, there are some brilliant amateurs with talent up to par with seasoned professionals. How do you find them? Research. Do not advert your eyes solely to their price list. Look at their portfolio. If you truly feel their ‘style and coverage’ is what you want… Then that is what you should have! But, if you book your photographer solely on the merit that they are the cheapest, you may become disappointed with what you end up with.
For example, let’s look at what goes into covering an 8 hour wedding day…
I live in Central Newfoundland. To get to the Trans Canada Highway, I have to drive an hour. Therefor, mileage and fuel expense increases. Unfortunately I cannot do anything to change that. It’s just a matter of distance and the economy.
So. Your wedding is 2pm. It’s one hour to the highway. You want Bridal Preparation photos at 12pm. Let’s say you live in Gander. Still in the Central region, but far enough that it will take me 2.5 hours (always allow yourself time). I have to leave my home in the morning by 9-ish. That means, I have to get up at 7, pack (2 cameras, $1,000′s worth of equipment), make sure I am 100% ready and hit the road. Hopefully I have slept the night before. I am nervous. Everyone gets nervous, stays up planning their day in their mind… 9 chances out of 10 I have spent the last week or two going over details in emails with excited brides. Researching new poses, asking questions, answering phones calls, etc.
I drive 2.5 hours on the TCH. I arrive safely, no traffic issues. I arrive at my destination, weave through town, find the location where the lovely ladies are all getting ready, the fun has begun! For the next 1 hour I am there, laughing and enjoying time getting to know everyone. But I am constantly on my feet, bending, posing people, snapping photos. Ready at a moments notice for requests made by BFF Bridesmaids. I have a list a mile long of what you have decided you want your day to reflect. Thinking on the spot, trying new things…
Ceremony time! I ALWAYS arrive early. I need to meet with the men, meet with clergy. I need to find my spacing, test the lighting, get the feel of the church. Break out my gear, set up… *Magic!*
Your special day has begun. Everyone is enjoying their time, I move silently through the church capturing the moments, breathtaking beauty, the smiles, the tears, the laughter… You are now man and wife… Let the fun begin!
After the usual traditional congratulations, hugs and kisses from old friend, relatives, you are off to your location shoot. I LOVE location shoots! I like to get there also a little ahead of the crowd. Explore. Move some things if needed, I can’t even count how many times I have picked up trash in a woods, move a bench, whatever it takes to get the shot I want…
An hour or so goes by here. Things are more slow- paced, but still, we have a timeline. Family and friends ALL want photos with the happy couple. Kids are running around, where’s Grandpa?! We find Grandpa… Oh no, Nana went looking for Grandpa!? Where is she? We improvise with other shots until we find poor Nana who walked all the way down the trail, only to find Grandpa was nowhere to be found! Oh, now Uncle Bob wants to hop in and get a few shots… I LOVE that family want to get photos also… My way about it? I take the first formal shots, I step aside, let anyone with a camera do their thing. Some may say- Well, that’s wasting time… Is it? This IS your day. If you want Uncle Bob to have his own photo, who am I to argue? As long as I have time to get to the reception hall ahead of schedule, your time is my time… Posed shots, candid shots, I step back, I climb a tree… Oh no, dirty pants from lying on the ground… Do I have time to change or grab a baby wipe? I always carry extra clothes, shoes, etc. You just never know!
… Reception. At LEAST 2 hours. People may not realize. I am buzzing around there a nice while before the guests all show. I chat, I mingle, I introduce myself, get familiar with this lighting issue. Find my focuses, find the good spots, weed out the obstructed ones in my mind before hand as to not lose sight… Formal introduction of Bridal Party. Speeches. More speeches. Oh, the best man has a hilariously embarrassing story about the groom. Laughter fills the air, I am enjoying myself. But, I am still working. I am still vigilant as to what is happening, keeping on my feet at all times. The cutting of the cake sounds the end of the reception…
If I haven’t booked the Formal Dances, I am now free to give my congratulations, speak with the Bride/ Groom and make my exit. Weave through town, grab a coffee and drive the 2.5 hours home.
If I AM staying for the Formal Dances… I wait. Sometimes up to 2 hours… Then I cover another 30- 45 minutes. It’s dark by this time. I make a decision when booking if I am staying the night in a hotel (luckily sometimes I have friends/ family within the area), or am I driving on the TCH for another 2.5 hours…
I go home. Safely, hopefully. I have seen some wildlife. A moose has jumped up in front of me and decided to go for a little stroll. 11pm at night…
I arrive in my driveway. Your 8 hour coverage has become my 15 hour day. My kids are in bed, when I left they were in bed. I will not have seen them for 24 hours by the time everyone wakes again. I want to sleep. I need to sleep. But I don’t. I transfer files. For the next hour I back them up multiple times. Computer. External Hard Drive. Memory Stick. (This is MY way of doing things, I tend to worry about losing data. OCD perhaps? Maybe). Sometimes I THEN go to bed. Other times I am just too tired, I stay up and flick through 100′s of files. I make notes. I make preset/ editing mental notes.
For the next 2-4 weeks I work… Hour after hour, day after day. I hardly sleep. I go to bed thinking of your images, I wake thinking of your images. Your day has past, but to me I relive it through every click of a button. I answer e-mails. I chat with you, your MOH, the groom, your mom… Facebook messages pour in. I edit to publish on my Fan Page/ Blog. EVERYONE wants to have Sneak Peeks! In the past I have created my own monster where I am super- fast in uploading. I like the comments, I like people’s anticipation. I don’t mind… But, processing is a long and tedious job at times. I take time away from my family. I find it difficult to balance. Unlike a 9-5 out of home career, my office is in my home. I am present, yet not. I still need to do my housework, cook, clean, spend time with the kids… I get tired.
Normally with a FULL DAY package I DO offer prints/ processed album. Some people say Renee! That is TOO much! You are making too much work for yourself… You give HOW many images on a USB?!
My reasoning- It is what I would want. It is what my clietns want… Sometimes I am told my price is TOO expensive. My argument in my head always is- Ask the other people if they offer the post- processing that I do?
Everyone’s attention to detail differs. Packages differ. I DO offer a digital only package. I do offer service only, prints only, custom day, etc. I cater to you… Not to myself or other photographer’s perception of what it is makes them money.
Yes, I do these things because I love them… Yes, I want to make money. Yes, I do ‘giveaway’ too much at times… But, I want YOU to be happy. I do what it takes to see that happen.
Yet still I cannot please everyone and that is why I am writing this. I have stopped taking these things personal. In the end, you pay what you want to pay, who you want to pay it to and for what you feel is what you want…
I just want to let you all know, that I am flexible. I am affordable, but I have a set goal. To provide for my family. To keep what I do enjoyable for me and not become over worked and underpaid. The minute you become unhappy with what you do in life, is the minute it’s not worth the effort…
Thank you for taking the time to read… I hope this has stuck in the minds of people looking to book a wedding photographer. We ere family women and men. We have expenses in the realm of our photography and in our lives. We have responsibilities beyond our business. We have a responsibility to do the best we can for you as well.